I write direct-response copy for health and wellness brands and the trust-based niches that sit beside them: finance, legal, SaaS, and B2B. Less poetry. More conversions.
I trained as a medical doctor. That means I spent years learning how to take complex, high-stakes information and communicate it clearly to patients who were scared, skeptical, and needed to make a decision fast. That is exactly what good copy does.
Now I write direct-response copy for health, wellness, and trust-based brands. My medical background is not a fun fact. It is why the copy I write for supplement brands, clinics, health tech, and insurance companies hits differently than copy written by someone who just read a marketing book.
Every format I write serves a different moment in your customer's journey. Together, they cover the whole funnel.
High-converting pages built around one outcome. Whether you sell a supplement, an app, or a service, the page does the heavy lifting so your team does not have to.
Samples on requestLong-form persuasion built to do the closing. Headline, lead, problem, stakes, solution, credibility, offer, guarantee, FAQ, CTA. Every section earning the next scroll.
Samples on requestSingle-send campaigns built to generate excitement and immediate action. Written for product drops, app releases, and seasonal pushes where one email needs to do real work.
Samples on requestFive-email nurture flows that build trust, handle objections, and close. Welcome → Problem Agitation → Education → Social Proof → Soft Sell. Every email earning its send.
Samples on requestThree-email onboarding flows that turn new subscribers into engaged readers. Warm welcome and brand story, core value, then the first soft conversion. Plus extended five-email versions where the niche needs more runway.
Samples on requestLong-form content that ranks, educates, and sells without feeling like it's selling. Written in real brand voice. Built to drive organic traffic that converts.
Samples on requestEmail sequences and messaging for companies selling to other companies. Professionally written, strategically structured, and built to start conversations that close.
Samples on requestSome things are better when they stay off the main menu.
Your ideas. Your voice. Your name on it. I write LinkedIn posts, articles, newsletters, and long-form content for founders, executives, and experts who have valuable things to say but no time to write them. Every word sounds like you, not like a writer.
I have written across multiple high-intent markets. Here is where my copy hits hardest.
Supplements, apps, nutrition programs, sleep products, functional fitness
Robo-advisors, brokerage, retirement, fintech, financial education
Online legal platforms, business formation, estate planning, compliance
Creator tools, digital identity platforms, productivity software, B2B platforms
Brokerage platforms, agent marketing, property tech, residential and commercial
Leadership development, performance coaching, professional growth programs
Renters, home, life, auto. Direct-to-consumer insurance brands rewriting the category
Skincare, fragrance, premium goods, restrained editorial voice
Staffing, consulting, B2B outreach, corporate communications
A snapshot of the work. Full samples sent on request. Usually within the hour.
Nine brand landing pages across the core niches (AG1, Celara, Betterment, LegalZoom, Notion, Compass, BetterUp, Lemonade, Aesop) plus a ten-page Health & Wellness Showcase (Calm, Headspace, Oura, WHOOP, ZOE, Levels, Noom, Thorne, Eight Sleep, AG1).
Email me. I'll send the file →Long-form sales pages written for all nine portfolio brands. Structure: Headline → Lead → Problem → Stakes → Solution → Credibility → Offer → Guarantee → FAQ → CTA. The most complete persuasion arc in the portfolio.
Email me. I'll send the file →Nine launch emails plus three bonus original-brand samples (DriftWell, PeakForm, MediConnect). Forty-five-email nurture flows across the nine niches. Twenty-seven-email welcome sequences plus two extended 5-email themed series (Gut Health, Sleep).
Email me. I'll send the file →Five themed long-form articles for FIND@, a digital identity SaaS. Topics cover Threads growth, bio link strategy, digital identity, QR analytics, and the creator economy. Human voice. Real data. No filler.
Email me. I'll send the file →A professional 3-email follow-up sequence written for Robert Half, one of the world's largest staffing firms. Corporate tone, structured value proposition, and a clear business CTA in every send.
Email me. I'll send the file →Two samples are available to read immediately below. Full portfolio sent within the hour on request.
Read: AG1 Landing Page Read: DriftWell Launch EmailAll work shown is original spec, written to the same standard I hold for paid client engagements.
I keep the working relationship easy so the copy can be the complicated part.
I ask the questions most writers skip. Who is your buyer? What do they believe before they see your offer? What has already been tried? The brief takes thirty minutes and saves weeks of revision.
I read your reviews, your competitors' reviews, and your customer language. I write from their words, not mine. That is what makes copy feel like it was written by someone who gets the audience.
I deliver clean, structured copy with strategic notes explaining the decisions. You do not just get words. You get the reasoning behind them so feedback is fast and specific.
Two rounds of revisions are included on every project. Most work is done before round one. I do not write copy that needs to be rescued. I write copy that needs to be refined.
"The AG1 landing page Loki wrote read like it was written by someone who actually used the product and understood the science behind it. Rare."
— Beta Reader, Health and Wellness Brand
Client testimonials added as engagements complete.
Every format has examples in the portfolio. Nothing on this list is theoretical.
| Format | Best For | In Portfolio |
|---|---|---|
| Landing Pages | Product launches, ad traffic, campaign-specific pages | ✓ 19 Examples |
| Sales Pages | Long-form persuasion, high-ticket offers, direct-response funnels | ✓ 9 Examples |
| Launch Emails | Product drops, app launches, seasonal campaigns | ✓ 12 Examples |
| Email Nurture Sequences | Subscriber education, objection handling, soft-sell conversion | ✓ 9 Series · 45 Emails |
| Welcome Sequences | New subscriber onboarding, free trial conversion, list nurturing | ✓ 11 Series · 37 Emails |
| SEO Blog Posts | Organic traffic, brand authority, content marketing | ✓ 5 Long-Form Articles |
| B2B Email Sequences | Corporate lead generation, professional outreach, partner communications | ✓ 1 Example |
| Ad Copy (available on request) | Facebook, Instagram, Google, native advertising | Samples available on request |
Every number below is real, written, and ready to read.
Need copy that actually does its job? I currently take on landing page and email sequence bundles for health and wellness brands. Two new client spots open this month. Send me a product link, a short brief, or a single question. I respond within 24 hours. Usually faster.
Current availability: Landing page plus email sequence bundles. Health and wellness brands. Two spots this month.
lokicws@gmail.comNo long forms. No intake surveys. Just a real conversation about your project.