Available for new projects

Words crafted to make readers stop, read, and buy.

I write direct-response copy for health and wellness brands and the trust-based niches that sit beside them: finance, legal, SaaS, and B2B. Less poetry. More conversions.

Before I wrote copy, I wrote prescriptions. The skill is the same. The stakes just moved.

I trained as a medical doctor. That means I spent years learning how to take complex, high-stakes information and communicate it clearly to patients who were scared, skeptical, and needed to make a decision fast. That is exactly what good copy does.

Now I write direct-response copy for health, wellness, and trust-based brands. My medical background is not a fun fact. It is why the copy I write for supplement brands, clinics, health tech, and insurance companies hits differently than copy written by someone who just read a marketing book.

LOKi — Health Copywriter
Spec Work Written For
AG1 Calm Headspace Oura WHOOP Noom ZOE Eight Sleep Levels Thorne Robert Half FIND@ AG1 Calm Headspace Oura WHOOP Noom ZOE Eight Sleep Levels Thorne Robert Half FIND@
What I Do

Seven formats.
One goal: conversions.

Every format I write serves a different moment in your customer's journey. Together, they cover the whole funnel.

🖥️

Landing Pages

High-converting pages built around one outcome. Whether you sell a supplement, an app, or a service, the page does the heavy lifting so your team does not have to.

Samples on request
📄

Sales Pages

Long-form persuasion built to do the closing. Headline, lead, problem, stakes, solution, credibility, offer, guarantee, FAQ, CTA. Every section earning the next scroll.

Samples on request
🚀

Launch Emails

Single-send campaigns built to generate excitement and immediate action. Written for product drops, app releases, and seasonal pushes where one email needs to do real work.

Samples on request
📧

Email Sequences

Five-email nurture flows that build trust, handle objections, and close. Welcome → Problem Agitation → Education → Social Proof → Soft Sell. Every email earning its send.

Samples on request
👋

Welcome Sequences

Three-email onboarding flows that turn new subscribers into engaged readers. Warm welcome and brand story, core value, then the first soft conversion. Plus extended five-email versions where the niche needs more runway.

Samples on request
✍️

Blog & SEO Content

Long-form content that ranks, educates, and sells without feeling like it's selling. Written in real brand voice. Built to drive organic traffic that converts.

Samples on request
💼

B2B & Corporate Copy

Email sequences and messaging for companies selling to other companies. Professionally written, strategically structured, and built to start conversations that close.

Samples on request
What I Also Do

Your ideas. Your voice.
My words.

Some things are better when they stay off the main menu.

🖊️

Ghostwriting

Your ideas. Your voice. Your name on it. I write LinkedIn posts, articles, newsletters, and long-form content for founders, executives, and experts who have valuable things to say but no time to write them. Every word sounds like you, not like a writer.

Who I Write For

I speak your customer's language
because I've studied it.

I have written across multiple high-intent markets. Here is where my copy hits hardest.

💊

Health & Wellness

Supplements, apps, nutrition programs, sleep products, functional fitness

📈

Finance & Investing

Robo-advisors, brokerage, retirement, fintech, financial education

⚖️

Legal Services

Online legal platforms, business formation, estate planning, compliance

⚙️

SaaS & Tech

Creator tools, digital identity platforms, productivity software, B2B platforms

🏠

Real Estate

Brokerage platforms, agent marketing, property tech, residential and commercial

🎯

Executive Coaching

Leadership development, performance coaching, professional growth programs

🛡️

Insurance

Renters, home, life, auto. Direct-to-consumer insurance brands rewriting the category

Luxury & Lifestyle

Skincare, fragrance, premium goods, restrained editorial voice

💼

B2B & Corporate

Staffing, consulting, B2B outreach, corporate communications

Portfolio

Real copy.
For real brands.

A snapshot of the work. Full samples sent on request. Usually within the hour.

Landing Pages
Conversion-Optimized

19 Full-Length Pages

Nine brand landing pages across the core niches (AG1, Celara, Betterment, LegalZoom, Notion, Compass, BetterUp, Lemonade, Aesop) plus a ten-page Health & Wellness Showcase (Calm, Headspace, Oura, WHOOP, ZOE, Levels, Noom, Thorne, Eight Sleep, AG1).

9 Niches Long-form Health Showcase
Email me. I'll send the file →
Sales Pages
Long-Form Persuasion

9 Brand Sales Pages

Long-form sales pages written for all nine portfolio brands. Structure: Headline → Lead → Problem → Stakes → Solution → Credibility → Offer → Guarantee → FAQ → CTA. The most complete persuasion arc in the portfolio.

9 Brands Long-form Direct Response
Email me. I'll send the file →
Email Marketing
Sequences + Launches + Welcomes

90+ Emails Across All 9 Brands

Nine launch emails plus three bonus original-brand samples (DriftWell, PeakForm, MediConnect). Forty-five-email nurture flows across the nine niches. Twenty-seven-email welcome sequences plus two extended 5-email themed series (Gut Health, Sleep).

Launch Emails Nurture Sequences Welcome Series
Email me. I'll send the file →
Blog & Content
SEO + Editorial

FIND@. Long-Form Blog Series

Five themed long-form articles for FIND@, a digital identity SaaS. Topics cover Threads growth, bio link strategy, digital identity, QR analytics, and the creator economy. Human voice. Real data. No filler.

SaaS SEO Long-form Creator Economy
Email me. I'll send the file →
B2B & Corporate
Outreach + Lead Gen

Robert Half. B2B Sequence

A professional 3-email follow-up sequence written for Robert Half, one of the world's largest staffing firms. Corporate tone, structured value proposition, and a clear business CTA in every send.

B2B Corporate Staffing Professional
Email me. I'll send the file →

Want to read before you reach out?

Two samples are available to read immediately below. Full portfolio sent within the hour on request.

Read: AG1 Landing Page Read: DriftWell Launch Email

All work shown is original spec, written to the same standard I hold for paid client engagements.

How I Work

Simple process.
No surprises.

I keep the working relationship easy so the copy can be the complicated part.

01

Discovery Brief

I ask the questions most writers skip. Who is your buyer? What do they believe before they see your offer? What has already been tried? The brief takes thirty minutes and saves weeks of revision.

02

Research

I read your reviews, your competitors' reviews, and your customer language. I write from their words, not mine. That is what makes copy feel like it was written by someone who gets the audience.

03

First Draft

I deliver clean, structured copy with strategic notes explaining the decisions. You do not just get words. You get the reasoning behind them so feedback is fast and specific.

04

Revisions

Two rounds of revisions are included on every project. Most work is done before round one. I do not write copy that needs to be rescued. I write copy that needs to be refined.

Early Feedback

What people say after reading the work.

"The AG1 landing page Loki wrote read like it was written by someone who actually used the product and understood the science behind it. Rare."

— Beta Reader, Health and Wellness Brand

Client testimonials added as engagements complete.

Formats

What I can write for you.

Every format has examples in the portfolio. Nothing on this list is theoretical.

Format Best For In Portfolio
Landing Pages Product launches, ad traffic, campaign-specific pages ✓ 19 Examples
Sales Pages Long-form persuasion, high-ticket offers, direct-response funnels ✓ 9 Examples
Launch Emails Product drops, app launches, seasonal campaigns ✓ 12 Examples
Email Nurture Sequences Subscriber education, objection handling, soft-sell conversion ✓ 9 Series · 45 Emails
Welcome Sequences New subscriber onboarding, free trial conversion, list nurturing ✓ 11 Series · 37 Emails
SEO Blog Posts Organic traffic, brand authority, content marketing ✓ 5 Long-Form Articles
B2B Email Sequences Corporate lead generation, professional outreach, partner communications ✓ 1 Example
Ad Copy (available on request) Facebook, Instagram, Google, native advertising Samples available on request
By the Numbers

Output, not promises.

Every number below is real, written, and ready to read.

19 Landing Pages
9 Sales Pages
90+ Emails Written
11 Brand Voices
<24h Reply Time
Contact

Let's turn your readers
into paying clients.

Need copy that actually does its job? I currently take on landing page and email sequence bundles for health and wellness brands. Two new client spots open this month. Send me a product link, a short brief, or a single question. I respond within 24 hours. Usually faster.

Current availability: Landing page plus email sequence bundles. Health and wellness brands. Two spots this month.

lokicws@gmail.com

No long forms. No intake surveys. Just a real conversation about your project.